France Luxe

  • The Finest Accessories, Inc.

Role: E-Commerce Manager, Senior Digital Designer & Front End Developer

Led platform migration from conception to completion (20,000 SKUs, all orders & accounts, no site downtime). Supervised and directed the E-Commerce Department. Revised site interface and category structure to improve shopping experience for both B2C and B2B. Designed successful email marketing campaigns. Selected and supervised 3rd-party vendors providing development and PPC marketing services. During tenure online B2C sales grew 25%, email newsletter subscribers increased 50%.